? Adds over US$ 1 billion in brand value in 2013? One of only 3 companies rated as AA+ in the industry
Copenhagen, Helsinki, Oslo, Stockholm, March 6, 2013: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization announced today that it has added US$ 1,179 million in brand value over 2012, growing by 28.9% annually to reach the US$ 5 billion brand value mark. It also retained its position among the ?Big 4? most valuable IT services brand worldwide – in the ranking carried out by Brand Finance, the world leading brand valuation firm. Brand Finance assesses the dollar value of the reputation, image and intellectual property of the world?s leading companies. Brand Finance?s brand valuations are frequently peer-reviewed by top audit practices, accepted by various regulatory bodies and used by leading global brands as a performance benchmark.
N. Chandrasekaran, CEO and Managing Director of TCS said: ?TCS continues to deliver market leading performances across both financial and brand related metrics. The rapid evolution and recognition of our brand at a global level is a testament to the passion and dedication of our more than 260,000 employees, who as ?brand ambassadors? continue to ensure an industry leading client experience, which keeps strengthening our reputation and brand in the global market.?
TCS has developed a strong reputation in the IT Services market for reliably delivering business results, providing leadership to drive transformation and partnering with its clients. The company has been investing heavily to build up its brand presence worldwide through a full range of award winning activities. Recently TCS had won the ITSMA Diamond award for Global Marketing and Communications excellence. The company has been awarded Platinum + Status globally in the Corporate Responsibility Index carried out by BiTC. Its employee brand has been recognized through multiple certifications and the company and its CEO have received several business leadership awards in 2012.
TCS continues strengthening its position as well in the Nordic region. Recently, TCS had been ranked for the third consecutive year as the number one service provider in customer satisfaction in the Nordic region by KPMG / EquaTerra survey.
“TCS has built a reputation of a dedicated IT service provider in the Nordics. The recent long-term partnership agreements with TDC and Nokia reflect TCS? focus on high quality services and our commitment to the Nordic region.? said Amit Bajaj, CEO for the Nordic and Baltic region at TCS.
TCS? Nordic operations comprise over 4,500 professionals working across Sweden, Finland, Norway, Denmark and Iceland, servicing leading Nordic companies such as Nokia, Ericsson, TDC, ABB, Telenor, NETS and SAS.
?TCS continues its rapid increase in brand value and cements is position as a ?Big Four? IT services brand. The company?s strong performance across brand related activities such as client engagement, community development, sponsorships, and employee satisfaction has earned TCS a place in the elite club of only three AA+ rated IT Services Brands.? said David Haigh, CEO and founder of Brand Finance. ?An example combining all these factors is the TCS Amsterdam Marathon where TCS engaged over 1200 clients and employees and the event raised 115,000 Euros for the fight against cancer. This translated into 145,000 people becoming aware of TCS – the equivalent of almost 20% of the population in the city of Amsterdam.?
TCS is also the single largest contributor to the overall Tata Brand, which is now ranked as the world?s 39th most valuable brand with a combined brand valuation of US$ 18,169 million.
Brand Finance?s Top 10 Global IT Services Ranking can be accessed here: http://brandirectory.com/brands/industry_group/IT_Services
Read more on Brand Finance here: www.brandfinance.com and the methodology used here: http://brandirectory.com/methodology
Brand Finance?s Global IT Services Ranking can be accessed here: http://brandirectory.com/brands/industry_group/IT_Services
About Tata Consultancy Services Ltd. (TCS) Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO,infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model?, recognized as the benchmark of excellence in software development. A part of the Tata group, India?s largest industrial conglomerate, TCS has over 263,000 of the world?s best-trained consultants in 44 countries. The company generated consolidated revenues of US $10.17 billion for year ended March 31, 2012 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com.
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